Is Your Trades Business Easier to Find Than Your Competitors?

Most Trades entrepreneurs know they could be getting more patient and recruitment enquiries, but very few know exactly why they aren't.

How a Self-Built Website That Generated Almost Nothing Became a 120+ Lead Per Month Machine

A decent website. No leads. Sound familiar?

Steven Henderson ran a building surveying firm in Berkshire, UK. His website looked fine. He'd built it himself a few years back. But it wasn't generating enquiries, it was slow on mobile, and he had no idea how many people were visiting or why they weren't calling. He was getting by on word-of-mouth while competitors with no better service were capturing the searches he should have been winning.

Invisible in local search. No CTA and no data.

Three gaps costing him an estimated 30 leads a month. He wasn't appearing in the Google map pack for any of his local search terms. His site scored poorly on mobile speed, bouncing visitors before they even read a word. And there was no clear call to action above the fold. Families and businesses searching for surveyors in his area were calling someone else. He didn't know because there was no analytics tracking anything.

120+ leads a month.

The website was rebuilt on a conversion-focused platform. New copy written to speak to what buyers actually care about. Local SEO put in place for his service areas. Clear calls-to-action on every page. Mobile-optimised and fast. Within the first month, leads started coming in. 18 months later: 1,500+ total leads. 120+ per month consistently. Steven now books jobs months in advance and charges higher rates because he can afford to be selective.

"It's made a huge difference to my income and work-life balance"

"Having a website that consistently generates over 100 leads a month has completely changed the way I run my business. I'm now booking jobs months in advance, charging higher rates, and picking the work that suits me. It's made a huge difference to my income and my work-life balance." — Steven Henderson, Henderson Building Surveyors

What Happens During Your Session


Using your own business, we'll show you where you're easy to find, where potential customers may be dropping off, and the practical improvements most likely to increase enquiries, trust and visibility, recommendations you can act on either way.

Visibility check

How visible your business is when someone searches for your services on Google and AI

Black bar chart with three rising bars and star icons above them.

Competitor check

How your Google Business Profile compares with competitors nearby

Trust check

Where enquiries, or recruitment, may be slipping through the gaps 

Recommendations

Practical, specific recommendations you can act on, whether you work with us or not

5-Minute Visibility Check

Every Marketing Performance Check starts with these five questions. Take two or three minutes to answer them before we meet. There's no right or wrong answer here, if you're unsure, that's useful information too. Your answers will help you get more out of the live session.

Visibility Check Question
AI Optimisation If someone asked ChatGPT to recommend a your trade in your location, would you expect yours to be mentioned?

SEO & Visibility When you search for care homes in your area, do you consistently appear where customers are likely to find you?

Website Performance Could a first-time visitor understand why they should choose you within 10 seconds of landing on your site?
Social Media Does your social media presence make your business look active and trustworthy today?
Paid Ads If you're running ads, do you know which campaigns are actually generating enquiries?